VOC Strategies

Expert Product Management, Delivered

Our team of seasoned product managers is dedicated to turning innovative ideas into reality. We combine strategic thinking, technical expertise, and a user-centric approach to deliver exceptional product experiences.

Schedule a Free Consultation

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Industry Awards

90+

Happy Customers

Industry Awards

90+

Happy Customers

Industry Awards

90+

Happy Customers

Industry Awards

90+

Happy Customers

About Us

What is VOC Strategies?

VOC, or Voice of the Customer, represents the insights, needs, and expectations of your customers. At VOC Strategies, we believe that truly understanding the customer’s voice is the foundation for every successful product decision. We use VOC as a compass, guiding every stage of product development, strategy, and optimization to ensure that customer-centric values are always at the heart of your business.

We empower businesses to:

Listen Actively

We help you capture and analyze customer feedback from various channels.

Understand Deeply

We uncover the underlying needs and emotions behind customer feedback.

Act Decisively

We provide actionable insights to drive product innovation and improve customer experiences.

Explore Our Services

All-in-One Product Management

Consulting

Fractional Support

Coaching & Mentoring

Focus Areas

From go-to-market to metrics and beyond, we have experience crafting products for every product specialty under the sun.

Product-Led Growth

Product Marketing

Product Operations

Product Ownership

Go-to-Market Strategy

Ideation to Launch

Messaging & Positioning

Sales Enablement

Agile & Scrum

Product Vision & Roadmap

Market & Customer Research

Competitive Intelligence

Analytics & Metrics

Storytelling & Narrative Design

Let's talk

Trusted by Professionals

Cindy is an excellent, driven, results oriented product manager.
Her passion for building software products is always reflected in all her conversations. Her approach and enthusiasm is always top notch.
Richard Lindhorn
VP, Development
Cindy is a superb leader with a thoughtful and different perspective.
Her ability to perform under pressure, meet project deadlines, and provide solutions made her a key contributor to our team.
Josephine Thompson
Client Experience Manager
Cindy is an irreplaceable asset to the team and a large part of the reason they have been successful. She handles an impressive number of accounts and doesn't sway under pressure.
Thank you Cindy for everything!
Evan Sellers
Senior Product Manager
Throughout our journey together, she's been the real deal – knowledgeable, approachable, and always there when you need her.
Whether it's explaining tricky concepts or hooking you up with resources, she's got your back.
Krishna Kumar
Senior Consultant
Cindy is a natural mentor and strong team player, as she is always eager to assist and support others.
She has excellent organizational skills and immediately became the go-to person on our teams. I am very happy to have worked with her.
Debbie Payne
VP, Account Management
Not only is Cindy an invaluable asset to any team, but her dedication to her work is also truly inspiring. She pours her heart and soul into each project, going above and beyond to ensure its success. I heartily recommend her for any project or team size!
Kelly Jones
Founder, MarKey Group
Cindy is an excellent, driven, results oriented product manager.
Her passion for building software products is always reflected in all her conversations. Her approach and enthusiasm is always top notch.
Richard Lindhorn
VP, Development
Cindy is a superb leader with a thoughtful and different perspective.
Her ability to perform under pressure, meet project deadlines, and provide solutions made her a key contributor to our team.
Josephine Thompson
Client Experience Manager
Cindy is an irreplaceable asset to the team and a large part of the reason they have been successful. She handles an impressive number of accounts and doesn't sway under pressure.
Thank you Cindy for everything!
Evan Sellers
Senior Product Manager
Throughout our journey together, she's been the real deal – knowledgeable, approachable, and always there when you need her.
Whether it's explaining tricky concepts or hooking you up with resources, she's got your back.
Krishna Kumar
Senior Consultant
Cindy is a natural mentor and strong team player, as she is always eager to assist and support others.
She has excellent organizational skills and immediately became the go-to person on our teams. I am very happy to have worked with her.
Debbie Payne
VP, Account Management
Not only is Cindy an invaluable asset to any team, but her dedication to her work is also truly inspiring. She pours her heart and soul into each project, going above and beyond to ensure its success. I heartily recommend her for any project or team size!
Kelly Jones
Founder, MarKey Group
Cindy is an excellent, driven, results oriented product manager.
Her passion for building software products is always reflected in all her conversations. Her approach and enthusiasm is always top notch.
Richard Lindhorn
VP, Development
Cindy is a superb leader with a thoughtful and different perspective.
Her ability to perform under pressure, meet project deadlines, and provide solutions made her a key contributor to our team.
Josephine Thompson
Client Experience Manager
Cindy is an irreplaceable asset to the team and a large part of the reason they have been successful. She handles an impressive number of accounts and doesn't sway under pressure.
Thank you Cindy for everything!
Evan Sellers
Senior Product Manager
Throughout our journey together, she's been the real deal – knowledgeable, approachable, and always there when you need her.
Whether it's explaining tricky concepts or hooking you up with resources, she's got your back.
Krishna Kumar
Senior Consultant
Cindy is a natural mentor and strong team player, as she is always eager to assist and support others.
She has excellent organizational skills and immediately became the go-to person on our teams. I am very happy to have worked with her.
Debbie Payne
VP, Account Management
Not only is Cindy an invaluable asset to any team, but her dedication to her work is also truly inspiring. She pours her heart and soul into each project, going above and beyond to ensure its success. I heartily recommend her for any project or team size!
Kelly Jones
Founder, MarKey Group
Cindy is an excellent, driven, results oriented product manager.
Her passion for building software products is always reflected in all her conversations. Her approach and enthusiasm is always top notch.
Richard Lindhorn
VP, Development
Cindy is a superb leader with a thoughtful and different perspective.
Her ability to perform under pressure, meet project deadlines, and provide solutions made her a key contributor to our team.
Josephine Thompson
Client Experience Manager
Cindy is an irreplaceable asset to the team and a large part of the reason they have been successful. She handles an impressive number of accounts and doesn't sway under pressure.
Thank you Cindy for everything!
Evan Sellers
Senior Product Manager
Throughout our journey together, she's been the real deal – knowledgeable, approachable, and always there when you need her.
Whether it's explaining tricky concepts or hooking you up with resources, she's got your back.
Krishna Kumar
Senior Consultant
Cindy is a natural mentor and strong team player, as she is always eager to assist and support others.
She has excellent organizational skills and immediately became the go-to person on our teams. I am very happy to have worked with her.
Debbie Payne
VP, Account Management
Not only is Cindy an invaluable asset to any team, but her dedication to her work is also truly inspiring. She pours her heart and soul into each project, going above and beyond to ensure its success. I heartily recommend her for any project or team size!
Kelly Jones
Founder, MarKey Group

Cindy is an excellent, driven, results oriented product manager.
Her passion for building software products is always reflected in all her conversations. Her approach and enthusiasm is always top notch.
Richard Lindhorn
VP, Development
Cindy is a superb leader with a thoughtful and different perspective.
Her ability to perform under pressure, meet project deadlines, and provide solutions made her a key contributor to our team.
Josephine Thompson
Client Experience Manager
Cindy is an irreplaceable asset to the team and a large part of the reason they have been successful. She handles an impressive number of accounts and doesn't sway under pressure.
Thank you Cindy for everything!
Evan Sellers
Senior Product Manager
Throughout our journey together, she's been the real deal – knowledgeable, approachable, and always there when you need her.
Whether it's explaining tricky concepts or hooking you up with resources, she's got your back.
Krishna Kumar
Senior Consultant
Cindy is a natural mentor and strong team player, as she is always eager to assist and support others.
She has excellent organizational skills and immediately became the go-to person on our teams. I am very happy to have worked with her.
Debbie Payne
VP, Account Management
Not only is Cindy an invaluable asset to any team, but her dedication to her work is also truly inspiring. She pours her heart and soul into each project, going above and beyond to ensure its success. I heartily recommend her for any project or team size!
Kelly Jones
Founder, MarKey Group
Cindy is an excellent, driven, results oriented product manager.
Her passion for building software products is always reflected in all her conversations. Her approach and enthusiasm is always top notch.
Richard Lindhorn
VP, Development
Cindy is a superb leader with a thoughtful and different perspective.
Her ability to perform under pressure, meet project deadlines, and provide solutions made her a key contributor to our team.
Josephine Thompson
Client Experience Manager
Cindy is an irreplaceable asset to the team and a large part of the reason they have been successful. She handles an impressive number of accounts and doesn't sway under pressure.
Thank you Cindy for everything!
Evan Sellers
Senior Product Manager
Throughout our journey together, she's been the real deal – knowledgeable, approachable, and always there when you need her.
Whether it's explaining tricky concepts or hooking you up with resources, she's got your back.
Krishna Kumar
Senior Consultant
Cindy is a natural mentor and strong team player, as she is always eager to assist and support others.
She has excellent organizational skills and immediately became the go-to person on our teams. I am very happy to have worked with her.
Debbie Payne
VP, Account Management
Not only is Cindy an invaluable asset to any team, but her dedication to her work is also truly inspiring. She pours her heart and soul into each project, going above and beyond to ensure its success. I heartily recommend her for any project or team size!
Kelly Jones
Founder, MarKey Group
Cindy is an excellent, driven, results oriented product manager.
Her passion for building software products is always reflected in all her conversations. Her approach and enthusiasm is always top notch.
Richard Lindhorn
VP, Development
Cindy is a superb leader with a thoughtful and different perspective.
Her ability to perform under pressure, meet project deadlines, and provide solutions made her a key contributor to our team.
Josephine Thompson
Client Experience Manager
Cindy is an irreplaceable asset to the team and a large part of the reason they have been successful. She handles an impressive number of accounts and doesn't sway under pressure.
Thank you Cindy for everything!
Evan Sellers
Senior Product Manager
Throughout our journey together, she's been the real deal – knowledgeable, approachable, and always there when you need her.
Whether it's explaining tricky concepts or hooking you up with resources, she's got your back.
Krishna Kumar
Senior Consultant
Cindy is a natural mentor and strong team player, as she is always eager to assist and support others.
She has excellent organizational skills and immediately became the go-to person on our teams. I am very happy to have worked with her.
Debbie Payne
VP, Account Management
Not only is Cindy an invaluable asset to any team, but her dedication to her work is also truly inspiring. She pours her heart and soul into each project, going above and beyond to ensure its success. I heartily recommend her for any project or team size!
Kelly Jones
Founder, MarKey Group
Cindy is an excellent, driven, results oriented product manager.
Her passion for building software products is always reflected in all her conversations. Her approach and enthusiasm is always top notch.
Richard Lindhorn
VP, Development
Cindy is a superb leader with a thoughtful and different perspective.
Her ability to perform under pressure, meet project deadlines, and provide solutions made her a key contributor to our team.
Josephine Thompson
Client Experience Manager
Cindy is an irreplaceable asset to the team and a large part of the reason they have been successful. She handles an impressive number of accounts and doesn't sway under pressure.
Thank you Cindy for everything!
Evan Sellers
Senior Product Manager
Throughout our journey together, she's been the real deal – knowledgeable, approachable, and always there when you need her.
Whether it's explaining tricky concepts or hooking you up with resources, she's got your back.
Krishna Kumar
Senior Consultant
Cindy is a natural mentor and strong team player, as she is always eager to assist and support others.
She has excellent organizational skills and immediately became the go-to person on our teams. I am very happy to have worked with her.
Debbie Payne
VP, Account Management
Not only is Cindy an invaluable asset to any team, but her dedication to her work is also truly inspiring. She pours her heart and soul into each project, going above and beyond to ensure its success. I heartily recommend her for any project or team size!
Kelly Jones
Founder, MarKey Group

Cindy is an excellent, driven, results oriented product manager.
Her passion for building software products is always reflected in all her conversations. Her approach and enthusiasm is always top notch.
Richard Lindhorn
VP, Development
Cindy is a superb leader with a thoughtful and different perspective.
Her ability to perform under pressure, meet project deadlines, and provide solutions made her a key contributor to our team.
Josephine Thompson
Client Experience Manager
Cindy is an irreplaceable asset to the team and a large part of the reason they have been successful. She handles an impressive number of accounts and doesn't sway under pressure.
Thank you Cindy for everything!
Evan Sellers
Senior Product Manager
Throughout our journey together, she's been the real deal – knowledgeable, approachable, and always there when you need her.
Whether it's explaining tricky concepts or hooking you up with resources, she's got your back.
Krishna Kumar
Senior Consultant
Cindy is a natural mentor and strong team player, as she is always eager to assist and support others.
She has excellent organizational skills and immediately became the go-to person on our teams. I am very happy to have worked with her.
Debbie Payne
VP, Account Management
Not only is Cindy an invaluable asset to any team, but her dedication to her work is also truly inspiring. She pours her heart and soul into each project, going above and beyond to ensure its success. I heartily recommend her for any project or team size!
Kelly Jones
Founder, MarKey Group
Cindy is an excellent, driven, results oriented product manager.
Her passion for building software products is always reflected in all her conversations. Her approach and enthusiasm is always top notch.
Richard Lindhorn
VP, Development
Cindy is a superb leader with a thoughtful and different perspective.
Her ability to perform under pressure, meet project deadlines, and provide solutions made her a key contributor to our team.
Josephine Thompson
Client Experience Manager
Cindy is an irreplaceable asset to the team and a large part of the reason they have been successful. She handles an impressive number of accounts and doesn't sway under pressure.
Thank you Cindy for everything!
Evan Sellers
Senior Product Manager
Throughout our journey together, she's been the real deal – knowledgeable, approachable, and always there when you need her.
Whether it's explaining tricky concepts or hooking you up with resources, she's got your back.
Krishna Kumar
Senior Consultant
Cindy is a natural mentor and strong team player, as she is always eager to assist and support others.
She has excellent organizational skills and immediately became the go-to person on our teams. I am very happy to have worked with her.
Debbie Payne
VP, Account Management
Not only is Cindy an invaluable asset to any team, but her dedication to her work is also truly inspiring. She pours her heart and soul into each project, going above and beyond to ensure its success. I heartily recommend her for any project or team size!
Kelly Jones
Founder, MarKey Group
Cindy is an excellent, driven, results oriented product manager.
Her passion for building software products is always reflected in all her conversations. Her approach and enthusiasm is always top notch.
Richard Lindhorn
VP, Development
Cindy is a superb leader with a thoughtful and different perspective.
Her ability to perform under pressure, meet project deadlines, and provide solutions made her a key contributor to our team.
Josephine Thompson
Client Experience Manager
Cindy is an irreplaceable asset to the team and a large part of the reason they have been successful. She handles an impressive number of accounts and doesn't sway under pressure.
Thank you Cindy for everything!
Evan Sellers
Senior Product Manager
Throughout our journey together, she's been the real deal – knowledgeable, approachable, and always there when you need her.
Whether it's explaining tricky concepts or hooking you up with resources, she's got your back.
Krishna Kumar
Senior Consultant
Cindy is a natural mentor and strong team player, as she is always eager to assist and support others.
She has excellent organizational skills and immediately became the go-to person on our teams. I am very happy to have worked with her.
Debbie Payne
VP, Account Management
Not only is Cindy an invaluable asset to any team, but her dedication to her work is also truly inspiring. She pours her heart and soul into each project, going above and beyond to ensure its success. I heartily recommend her for any project or team size!
Kelly Jones
Founder, MarKey Group
Cindy is an excellent, driven, results oriented product manager.
Her passion for building software products is always reflected in all her conversations. Her approach and enthusiasm is always top notch.
Richard Lindhorn
VP, Development
Cindy is a superb leader with a thoughtful and different perspective.
Her ability to perform under pressure, meet project deadlines, and provide solutions made her a key contributor to our team.
Josephine Thompson
Client Experience Manager
Cindy is an irreplaceable asset to the team and a large part of the reason they have been successful. She handles an impressive number of accounts and doesn't sway under pressure.
Thank you Cindy for everything!
Evan Sellers
Senior Product Manager
Throughout our journey together, she's been the real deal – knowledgeable, approachable, and always there when you need her.
Whether it's explaining tricky concepts or hooking you up with resources, she's got your back.
Krishna Kumar
Senior Consultant
Cindy is a natural mentor and strong team player, as she is always eager to assist and support others.
She has excellent organizational skills and immediately became the go-to person on our teams. I am very happy to have worked with her.
Debbie Payne
VP, Account Management
Not only is Cindy an invaluable asset to any team, but her dedication to her work is also truly inspiring. She pours her heart and soul into each project, going above and beyond to ensure its success. I heartily recommend her for any project or team size!
Kelly Jones
Founder, MarKey Group

Cindy is an excellent, driven, results oriented product manager.
Her passion for building software products is always reflected in all her conversations. Her approach and enthusiasm is always top notch.
Richard Lindhorn
VP, Development
Cindy is a superb leader with a thoughtful and different perspective.
Her ability to perform under pressure, meet project deadlines, and provide solutions made her a key contributor to our team.
Josephine Thompson
Client Experience Manager
Cindy is an irreplaceable asset to the team and a large part of the reason they have been successful. She handles an impressive number of accounts and doesn't sway under pressure.
Thank you Cindy for everything!
Evan Sellers
Senior Product Manager
Throughout our journey together, she's been the real deal – knowledgeable, approachable, and always there when you need her.
Whether it's explaining tricky concepts or hooking you up with resources, she's got your back.
Krishna Kumar
Senior Consultant
Cindy is a natural mentor and strong team player, as she is always eager to assist and support others.
She has excellent organizational skills and immediately became the go-to person on our teams. I am very happy to have worked with her.
Debbie Payne
VP, Account Management
Not only is Cindy an invaluable asset to any team, but her dedication to her work is also truly inspiring. She pours her heart and soul into each project, going above and beyond to ensure its success. I heartily recommend her for any project or team size!
Kelly Jones
Founder, MarKey Group
Cindy is an excellent, driven, results oriented product manager.
Her passion for building software products is always reflected in all her conversations. Her approach and enthusiasm is always top notch.
Richard Lindhorn
VP, Development
Cindy is a superb leader with a thoughtful and different perspective.
Her ability to perform under pressure, meet project deadlines, and provide solutions made her a key contributor to our team.
Josephine Thompson
Client Experience Manager
Cindy is an irreplaceable asset to the team and a large part of the reason they have been successful. She handles an impressive number of accounts and doesn't sway under pressure.
Thank you Cindy for everything!
Evan Sellers
Senior Product Manager
Throughout our journey together, she's been the real deal – knowledgeable, approachable, and always there when you need her.
Whether it's explaining tricky concepts or hooking you up with resources, she's got your back.
Krishna Kumar
Senior Consultant
Cindy is a natural mentor and strong team player, as she is always eager to assist and support others.
She has excellent organizational skills and immediately became the go-to person on our teams. I am very happy to have worked with her.
Debbie Payne
VP, Account Management
Not only is Cindy an invaluable asset to any team, but her dedication to her work is also truly inspiring. She pours her heart and soul into each project, going above and beyond to ensure its success. I heartily recommend her for any project or team size!
Kelly Jones
Founder, MarKey Group
Cindy is an excellent, driven, results oriented product manager.
Her passion for building software products is always reflected in all her conversations. Her approach and enthusiasm is always top notch.
Richard Lindhorn
VP, Development
Cindy is a superb leader with a thoughtful and different perspective.
Her ability to perform under pressure, meet project deadlines, and provide solutions made her a key contributor to our team.
Josephine Thompson
Client Experience Manager
Cindy is an irreplaceable asset to the team and a large part of the reason they have been successful. She handles an impressive number of accounts and doesn't sway under pressure.
Thank you Cindy for everything!
Evan Sellers
Senior Product Manager
Throughout our journey together, she's been the real deal – knowledgeable, approachable, and always there when you need her.
Whether it's explaining tricky concepts or hooking you up with resources, she's got your back.
Krishna Kumar
Senior Consultant
Cindy is a natural mentor and strong team player, as she is always eager to assist and support others.
She has excellent organizational skills and immediately became the go-to person on our teams. I am very happy to have worked with her.
Debbie Payne
VP, Account Management
Not only is Cindy an invaluable asset to any team, but her dedication to her work is also truly inspiring. She pours her heart and soul into each project, going above and beyond to ensure its success. I heartily recommend her for any project or team size!
Kelly Jones
Founder, MarKey Group
Cindy is an excellent, driven, results oriented product manager.
Her passion for building software products is always reflected in all her conversations. Her approach and enthusiasm is always top notch.
Richard Lindhorn
VP, Development
Cindy is a superb leader with a thoughtful and different perspective.
Her ability to perform under pressure, meet project deadlines, and provide solutions made her a key contributor to our team.
Josephine Thompson
Client Experience Manager
Cindy is an irreplaceable asset to the team and a large part of the reason they have been successful. She handles an impressive number of accounts and doesn't sway under pressure.
Thank you Cindy for everything!
Evan Sellers
Senior Product Manager
Throughout our journey together, she's been the real deal – knowledgeable, approachable, and always there when you need her.
Whether it's explaining tricky concepts or hooking you up with resources, she's got your back.
Krishna Kumar
Senior Consultant
Cindy is a natural mentor and strong team player, as she is always eager to assist and support others.
She has excellent organizational skills and immediately became the go-to person on our teams. I am very happy to have worked with her.
Debbie Payne
VP, Account Management
Not only is Cindy an invaluable asset to any team, but her dedication to her work is also truly inspiring. She pours her heart and soul into each project, going above and beyond to ensure its success. I heartily recommend her for any project or team size!
Kelly Jones
Founder, MarKey Group

Tools we've worked with

Our Approach

How It Works

Consult & Strategize

We will collaborate closely with you to define your product vision and develop a comprehensive strategy.

Design & Develop

Our skilled team will design intuitive user experiences and build high-quality, scalable products.

Launch & Optimize

We'll ensure a seamless product launch and provide ongoing support to optimize performance and drive user engagement.

Schedule a call

Let's Get to Know Each Other

Meet the Founder

Cindy Camacho is a seasoned product leader with a passion for innovation.

With 15+ years of experience in the industry, she has successfully launched and scaled numerous products. Cindy is committed to building exceptional products that solve real-world problems and delight users.

Connect with me

Look at my portfolio

15+ Years of Experience

Holistic Approach

Proven Results

Schedule a call

We'll talk

Build out a plan

Launch!

Schedule a call

We’ll talk

Build out a plan

Launch!

Schedule a call

We'll talk

Build out a plan

Launch!

Schedule a call

We’ll talk

Build out a plan

Launch!

Schedule a call

We’ll talk

Build out a plan

Launch!

Latest

From the Blog

Discover fresh insights, practical tips, and empowering stories to help you on your journey towards a successful product launch. Dive into our most recent posts below!